At mnemonic, we’ve spent over two decades building, scaling, and evolving our Security Operations Centre —long before "SOC culture" became a buzzword. We know that technology alone doesn’t secure an organisation—people do. And retaining great people requires more than coffee machines and beer taps (though that can often be helpful).

This session explores what it really takes to build high-performing cyber teams that don’t just survive, but thrive. Drawing on principles from high-output sales organisations—where feedback is immediate, performance is public, and rituals reinforce resilience—we’ll show how similar approaches can transform cybersecurity culture.

It's about unpacking the habits, language, and structures that help teams stick. Backed by our experience as one of Europe’s top cybersecurity employers and a regular name on the “Top 100 Best Places to Work” list, this isn’t theory—it’s practice, refined over twenty years on the front lines.