A nice pitch deck doesn’t help you when your clients are under attack. In cybersecurity, trust is everything. But how do startups establish credibility when they have no proven track record?

Whether selling to enterprises, governments, or investors, early-stage cybersecurity companies must overcome scepticism, navigate long sales cycles, and differentiate themselves from established players.

This session will explore real-world strategies for earning trust, securing first customers, and positioning a startup as a reliable partner in a high-stakes industry.