AI itself is not the real risk, data is. Every prompt and query carries the potential to expose sensitive information, intellectual property, or even HR concerns. Blocking AI does not eliminate the risk, it only pushes adoption underground and creates governance blind spots. Allowing unchecked use creates uncontrolled sprawl of sensitive data across systems you do not own. The real challenge is visibility: knowing where data is moving, who is using it, and for what purpose. This keynote will explore how leaders can confront the hidden risks of shadow prompts, apply Zero Trust principles, and build a framework that allows innovation to thrive while ensuring data remains protected.